@article{Vaswani_2021, title={Marketing to Segmented Consumers as per their Behaviours Based on their Social Class}, volume={5}, url={http://dx.doi.org/10.22161/ijebm.5.3.5}, DOI={10.22161/ijebm.5.3.5}, number={3}, journal={International Journal of Engineering, Business and Management}, publisher={AI Publications}, author={Vaswani, Nishtha}, year={2021}, pages={47–53} }