@article{Espinosa Hernández_Sánchez_Carrasco Lecona_Carrasco Gutiérrez_2026, title={Using Tik Tok as an effective learning tool in high school level education}, volume={12}, url={http://dx.doi.org/10.22161/ijaems.123.16}, DOI={10.22161/ijaems.123.16}, abstractNote={<jats:p>This study investigates TikTok’s potential as an educational tool in Food Production studies at the High school level, focusing on students at CETIS 164 “Jose Maria Luis Mora” in Cuitlahuac, Veracruz, Mexico. Using a mixed-methods, cross-sectional design, the research analyzed perceptions in five key areas: motivation and engagement, social interaction, visual appeal, educational utility, and knowledge retention. A 20-item questionnaire validated by Cronbach’s alpha (0.973) was administered to a random sample of 31 students. Findings revealed positive perceptions, particularly in motivation (70%) and knowledge retention (75%), though social interaction showed variability. The study highlights TikTok’s potential to enhance learning outcomes in specialized subjects, provided it is integrated with structured pedagogical strategies to address identified challenges and optimize its educational value.</jats:p>}, number={3}, journal={International Journal of Advanced Engineering, Management and Science}, publisher={AI Publications}, author={Espinosa Hernández, María Guadalupe and Sánchez, Veronica Flores and Carrasco Lecona, José Oriol and Carrasco Gutiérrez, Rosendo Gerardo}, year={2026}, pages={184–189} }