@article{Tiwaari_Yadav_Yadav_Singh_Yadav_2025, title={Impact of Artificial Intelligence in Space of Digital Marketing}, volume={11}, url={http://dx.doi.org/10.22161/ijaems.112.16}, DOI={10.22161/ijaems.112.16}, abstractNote={<jats:p>The journey of AI development has changed the face of technology and put humans into a new race. Along with excelling in technical fields, AI has proved its worth in finance and business. Initially, commercial roles, including marketing, were a very cornered topic when mixed with technology, but with the dynamic shift in technology-driven businesses, AI-business strategies are breaking limitations. This research paper explores the integration of AI in the world of digital marketing and its implementation for growth in digital marketing.</jats:p>}, number={2}, journal={International Journal of Advanced Engineering, Management and Science}, publisher={AI Publications}, author={Tiwaari, Yask Jitendra and Yadav, Om Shivbalak and Yadav, Sumit Rajesh and Singh, Sonali and Yadav, Aaryan Ajay}, year={2025}, pages={181–192} }