@article{Ruan_Wang_Wang_Chen_Hsieh_2024, title={Analysis of the Path of Art Education in Township Primary Schools Based on ARCS Motivation Model: Example of Yangchun Root-Carving Intangible Cultural Heritage in Guangdong Province}, volume={3}, url={http://dx.doi.org/10.22161/ijtle.3.1.3}, DOI={10.22161/ijtle.3.1.3}, abstractNote={<jats:p>This study cites the ARCS motivation model theory framework and takes the Second Primary School in Chuncheng Street, Yangchun, Guangdong Province, as the research object. The root-carving of intangible cultural heritage is integrated into the art classroom of township primary schools for experimental teaching, supplemented by a questionnaire survey method for sampling investigation. Research has found that current students have a limited understanding of the roots of intangible cultural heritage. However, creating root-carving art works in the form of calligraphy, allowing students to use clay instead of carving and shaping methods, and experiencing the charm of root-carving intangible cultural heritage can effectively increase learning interest, improve hands-on production ability, and improve creative expression ability. This study suggests that the integration of the root-carving of intangible cultural heritage calligraphy forms into art teaching methods still has certain limitations. Therefore, teaching optimization strategies are proposed, including improving teachers’ knowledge and skills in root-carving intangible cultural heritage culture; carrying out resource sharing through O2O service models for schools and local cultural centers; adopting flexible and diverse teaching methods to cultivate students’ interest in intangible cultural heritage; and expanding the content of primary school art textbooks.</jats:p>}, number={1}, journal={International Journal of Teaching, Learning and Education}, publisher={AI Publications}, author={Ruan, Yuan and Wang, Mingliang and Wang, Ruei-Yuan and Chen, Ho-Sheng and Hsieh, Ya-Hui}, year={2024}, pages={12–23} }