@article{Sharma_Singh_Rahul_Modi_Gupta_Sareef_2025, title={Emerging Trends in the Automotive Industry Driven by Sustainable Technological Innovation}, volume={9}, url={http://dx.doi.org/10.22161/ijebm.9.1.11}, DOI={10.22161/ijebm.9.1.11}, abstractNote={<jats:p>Sustainable technological innovation has become increasingly critical to balance profitability, environmental protection, growth and prosperity of the automobile ecosystem. Grid integration of electric vehicles (GIEVs) and renewable energy (RE) integration are vital components towards sustainable innovation. Variability and intermittency of RE and uncertain mobility behavior makes the operational planning challenging. The paper identifies and discusses diverse technologies and trends shaping automotive industry and electric mobility. The leading technologies are: connectivity, electrification, autonomous driving and shared Mobility. Feasibility of these trends is justified from advancements of underlying technologies such as 5G &amp; edge computing, vehicle-to-everything (V2X), Internet of Things (IOT), public clouds, data analytics, artificial intelligence, digitalization, connected car platforms, analytics platforms, cyber security and so on. This paper highlights driving experience enhancement through technologies and glimpse of possible issues of automotive industry.</jats:p>}, number={1}, journal={International Journal of Engineering, Business and Management}, publisher={AI Publications}, author={Sharma, Suman and Singh, Jitendra and Rahul, Jinendra and Modi, Bharat and Gupta, Garvit and Sareef, Md. Yusuf}, year={2025}, pages={98–103} }